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About us

We create experiences that tell your story. We love people and are passionate about serving them well. We are here to make the process of planning your wedding just as memorable as your wedding day itself. We’ll build a strong relationship with you, do a lot of intentional listening, laugh (a lot) and earn your trust. As we get to know you, we’ll shape your celebration in a way that tells your story.

Meet Alessia Santa

Alessia Santa is Italy’s leading wedding planner, a highly skilled and qualified professional you can trust to organize your once-in-a-lifetime, dream wedding in Italy. She leads a team of intuitive, passionate and thoughtful people who work tirelessly to deliver best-in-class services that are sure to exceed your expectations.

With an iron fist in a velvet glove and almost 15 years of experience, Alessia has developed a remarkable ability to understand and interpret her clients’ needs and visions, translating them into one-of-a-kind weddings and events. Her expertise and vast network of resources ensure that you’ll have access to all the best settings, venues, foods, wines and aesthetics that Italy has to offer.

As a long-time industry professional, Alessia also serves as an event planning consultant and wedding planning mentor to others who are trying to break into the business. She has taught courses and workshops on event and experience management with a focus on destination weddings at Komax, IATH, and is the co-founder of Destination Wedding Educational.

Before entering the world of wedding planning, Alessia — who speaks three languages — worked in business, travel and hospitality at organizations like Walt Disney and the Hilton Hotels Group. She has a degree in Foreign Languages and Literature, a master’s in Marketing and Communications, and lives between her home in the Piedmont countryside just outside of Milan, where she grew up, and Venice, with which she is in love.

Our Team

With years of collective expertise in the enchanting realm of weddings, our team of
professionals stands as a beacon of excellence.

Hailing from diverse corners of Italy,
including the cosmopolitan Milan, the timeless Rome, and the scenic south, our team can
support you in every step of your wedding planning process as well as execution.

Our adept team of wedding professionals boasts diverse seniority and skills, we can speak
fluently in multiple languages, including italian, english, french and spanish, ensuring a
tailored approach for every client.

From seasoned experts to emerging talents, our
collaborative synergy guarantees a seamless and personalized wedding experience.

Destination Wedding Educational

White Emotion Events and Italy Inspires is proud to present Destination Wedding Educational, a collection of resources for professional and aspiring wedding planners and vendors in Italy and beyond who are looking to advance their careers.

Press

Magazines like Elle, Vogue Sposa, and Bride U.K. have written about her; her quotes have been reported in books by important artists photographers of the sector and by the most important international wedding blogs.

Unforgettable Experience

“Francis Flowers”

Ringrazio Alessia con la quale ho avuto il piacere di lavorare di recente, grande professionista oltre che persona squisita.

“Sarah Smith”

I do not have enough good things to say about Alessia from White Emotion. She provided fantastic service to us leading up to and during our wedding weekend. I cannot imagine having done it without her! She is the very best!!!

“Giacomo Gaggetti”

Attenzione ai dettagli. Molto raffinata l’organizzazione. Scelte sempre condivise. Risulta una cerimonia perfetta

“Pasquale Mazzei”

Gran professionista e attenta pianificatrice. È stato un grande piacere collaborare con Lei. A presto Alessia Roland's Social & Business Catering

“Pinky Melissa”

Organizzatrice tutto tondo! Alessia Santa ed il suo team sono veramente di ispirazione per il mondo wedding e senza ombra di dubbio, con sincerità, reputo Alessia un'icona del mondo Wedding Planner in Italia. Ormai sono anni che seguo i suoi lavori e mi è capitato anche di poter gioire con sposi ed invitati ad alcuni matrimoni ed eventi da lei organizzati. Semplicemente MA-GNI-FI-CA!

OUR WORK

Get inspired by taking a sneak-peek into some of our latest events: we can’t wait to hear from you and turn your vision into a masterpiece!

WEDDING STORIES

Welcome to White Emotion’s world of weddings in Italy, where attention to detail and deep respect for the couple’s tastes and personality constitute the guiding principles of our work as luxury wedding planners.