About us

We create experiences that tell your story. We love people and are passionate about serving them well. We are here to make the process of planning your wedding just as memorable as your wedding day itself. We’ll build a strong relationship with you, do a lot of intentional listening, laugh (a lot) and earn your trust. As we get to know you, we’ll shape your celebration in a way that tells your story.

Meet Alessia Santa

Alessia Santa is Italy’s leading wedding planner, a highly skilled and qualified professional you can trust to organize your once-in-a-lifetime, dream wedding in Italy. She leads a team of intuitive, passionate and thoughtful people who work tirelessly to deliver best-in-class services that are sure to exceed your expectations. 

With an iron fist in a velvet glove and almost 15 years of experience, Alessia has developed a remarkable ability to understand and interpret her clients’ needs and visions, translating them into one-of-a-kind weddings and events. Her expertise and vast network of resources ensure that you’ll have access to all the best settings, venues, foods, wines and aesthetics that Italy has to offer. 

As a long-time industry professional, Alessia also serves as an event planning consultant and wedding planning mentor to others who are trying to break into the business. She has taught courses and workshops on event and experience management with a focus on destination weddings at Komax, IATH, and is the co-founder of Destination Wedding Educational.

Before entering the world of wedding planning, Alessia — who speaks three languages — worked in business, travel and hospitality at organizations like Walt Disney and the Hilton Hotels Group. She has a degree in Foreign Languages and Literature, a master’s in Marketing and Communications, and lives between her home in the Piedmont countryside just outside of Milan, where she grew up, and Venice, with which she is in love.


Alice Tavolai is another luxury event planner with years of experience and a passion for destination weddings in particular. She began her career in fashion before transitioning to hospitality and, finally, the wonderful world of weddings. 

She strongly believes that creativity and the search for beauty are fundamental to success in this line of work. And, for Alice, destination weddings are an opportunity to organize a once-in-a-lifetime celebration in the most beautiful of settings. 

One of her favorite parts of working with White Emotion is the connection to the greater world that the role affords, as well as the incredible variety of events we produce. 


White Emotion Events and Italy Inspires is proud to present Destination Wedding Educational, a collection of resources for professional and aspiring wedding planners and vendors in Italy and beyond who are looking to advance their careers.


Magazines like Elle, Vogue Sposa, and Bride U.K. have written about her; her quotes have been reported in books by important artists photographers of the sector and by the most important international wedding blogs.


Get inspired by taking a sneak-peek into some of our latest events: we can’t wait to hear from you and turn your vision into a masterpiece!


Welcome to White Emotion’s world of weddings in Italy, where attention to detail and deep respect for the couple’s tastes and personality constitute the guiding principles of our work as luxury wedding planners.

Get inspiration in your inbox