Owner of White Emotion
In love with a dream. That is what Alessia Santa is. In love with a dream as much as fascinated by that special, romantic touch which, so unique and ethereal, sees each of her projects – which she directs with delicate intelligence – take shape.
On these aspects, she has, over the years, built, shaped and developed her creativity, her love for the beautiful, and chosen as a common thread and motto for her work the realization of her clients’ dreams, making the impossible work for them, making it… Possible.
Such is White Emotion’s – the destination wedding agency she is owner of – philosophy: a beacon of guidance for spouses that choose, on their day, to treat themselves to a plus.
With a Degree in Foreign Languages and Literature and a Marketing and Communication Master, Alessia Santa – who speaks 3 languages – boasts a business background in large companies such as the Walt Disney Company, where, in the Parks & Hotels Division, she managed the Travel sector, supervising events at the park in Paris.
She then moved to the high-class hospitality sector, where she worked for the Hilton Hotels Group, first in Milan and then in Venice.
An iron fist in a velvet glove, over the years, the wedding planner has developed a marked ability to understand and interpret her clients’ needs, creating events throughout Italy in a “wheel” of high-level connections from locations to services that has gained her considerable visibility in the Italian and international press.
Magazines like Elle, Vogue Sposa, and Bride U.K. have written about her; her quotes have been reported in books by important artists-photographers of the sector and by the most important international wedding blogs.
She lives between her home in the countryside just outside Milan, Piedmont – where she grew up – and Venice, with which she is in love.
Alessia leads a team of intuitive, passionate, thoughtful people who support her and to give you a service beyond your expectations.
Our lovely testimonials
Thank you so much for making the most incredible magical weekend of our lives possible! I don't know how you do it, everything was beyond perfect.Thanks again so so much for everything, you are amazing!!! Definitely keep in touch.
Allie & Jan
Ciao Alessia,Hope all is well! Just wanted to write to say thank you again for all of your help leading up to the big day. Ryan and I were so pleased with how everything went and we want to thank you for everything.
Nicole & Ryan
Dear Alessia, We are now back home as a newly happy married couple. Since we got married we have been making fun with each other that our titles also are husband and wife. Once again thank you so much for helping us and making such a perfect wedding day. We both really enjoyed it and were very happy. Venice is a beautiful city and a great place to be married, and you help us make this special day come through. My hair was beautiful and perfect for the dress. The photographer did a really good job that day. We have so many beautiful pictures and we are both so happy about the movie/slideshow of the best pictures. The slideshow is so perfect and we both love watching it over and over again. It is a really good presentation of the day.! We were also very surprised about how fast he delivered the photos to us. As we mention on the day, we is also very happy about that we choose a water taxi. Looking back we can see why the gondola wouldn’t work. Quadric was a very nice place and we enjoy the dinner with the beautiful view of San Marco. We liked the surprise with the wedding cake very much. A small thing, that we didn’t think about, but was very nice. Camilla birthday dinner at Locanda Cipriani was a great place. It was nice to get away from the crowded Venice to this small island where we saw an Italian wedding in the church and at the restaurant. Food, service and everything was outstanding. Thanks again and best regards form
Christian & Camilla ,"Once again thank you so much for helping us"
Everything was so perfect, and the weather couldn’t have been better! We’re so happy we picked Lake Maggiore for our wedding! The whole day ran so smoothly and unfortunately too quicky!!!!! Even today all our guests say how much they enjoyed the day and being in such a beautiful setting. We also had a lot of fun during the planning!!!! Thanks again for being such a pleasure to work with on our wedding. All best wishes and hugs,
Adam & Kate ,"We also had a lot of fun during the planning!!!!"
We put full faith in Alessia for arranging the décor, the caterer and all the services we needed, and she did not disappoint once! Throughout the entire wedding planning process, she was able to recall every last detail we would dream up, and then would follow through to make them come true. Her personal contacts in the region are unparalleled. She made my wedding and gave us both a sense of her incredible willingness to do anything she could to make us happy with our big day!!!
Laura & Michael ,"Her personal contacts in the region are unparalleled"
A lot of people said that ours was the best wedding they have been to. Italy (esp. Lake Como and Milan) are David’s and my favorite place in the world now, so we will definitely go back! Thanks for everything again
Paulina & David ,"Thanks for everything again"
Alessia organized our wedding in Venice perfectly. We did all the planning via mail and skype and a couple of visits to Venice. We did exchange photos and ideas, for flowers, music, favors. The florist who decorated the event was perfect. Alessia was with us during the entire stay conducting all the people, taking care of everything. Without her and her professional experience, it would not have been worked as it did. We can highly recommend her for anyone who is used to a perfect treatment with style.
Jaclyn & James ,"Alessia organized our wedding in Venice perfectly"
We simply could not have pulled off this unforgettable wedding without Alessia. Being not from the area, it was absolutely key that we had someone from Italy that had the contacts and the know-how to get things done and the right knowledge with all the procedures for our civil wedding at Villa Carlotta. And the most beautiful thing was that you coordinated the whole wedding with a smile. It’s was such a pleasant experience working with you. Importantly she replied to my every email and had regular skype meeting which were fantastic help especially when in Australia.
Emma & Dom ,"And the most beautiful thing was that you coordinated the whole wedding with a smile"
White Emotion exceeded our expectations in organizing what was our dream wedding in Venice, Italy.Alessia and Alessandra you were both a delight and really succeeded in making our special day a dream come true and for that we express our sincerest gratitude. You managed to scout us locations that we never dared dreaming of. In addition, you took control of the entire event, allowing us to enjoy our day to the fullest.The decor and setting was one of a kind and really impressed our guests and of course us!!Truly a magical day, one that we will never forget.Thank you ladies Big kiss and hope to meet again soonTala & Vince
Tala & Vincent ,"word of thanks to you - our wonderful wedding planner"
From the start we were unsure on how we went about with having a wedding in Venice.After looking through plenty of websites we came across ''White Emotion". We had a look around the website and liked what we saw so we started emailing about our big day with Alessia. After emailing her our thoughts which seemed a little far fetched, she replied to us with lots of different options.We knew we were in the right hands as Alessia was very understanding and took everything we wanted and made it come true. Alessia has a great eye for detail and this is exactly what we needed for our day considering the bride Victoria is very picky but Alessia got everything perfect!A massive thank you to Alessia for arranging everything making our wedding day a magical day. It was everything we wanted and more, she exceeded expectations and we couldn't be more happy with how our big day went from start to finish. Thank you so much for your hard work. Now we have beautiful memories that will last forever. Emailing back and forth throughout the months (probably over a year) of wedding planning and Skype calls, Alessia kept us well informed of what was happening. Each email or Skype call was very informative and the ideas that Alessia came up with helped make the day what it was. We would recommend White Emotion to anyone and not just for the business, as with Alessia you aren't just gaining a wedding planner, you are gaining a friend. Alessia is a very lovely lady and it was a pleasure having her as a part of our day.We wish you Alessia and White Emotion the very best for the future! Would be lovely to stay in contact.With Love, Mr & Mrs Atherton from England